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The Epiphany Brief lands every Thursday. One big idea, explored in depth, with practical steps you can act on the same week. I write about trust, visibility, and what the research says about how B2B buyers actually make decisions.
Kevan Smith, Founder, Epiphany Content
Book an Explore call →Free tools to find your gaps
Each one takes a few minutes and gives you something specific to act on.
VELO™ Self-Audit
Score your firm on the four VELO™ pillars (Visibility, Evidence, Library and Outcomes) and see which one to fix first.
Take the self-auditTrust Gap Quiz
Find the point where buyers lose confidence in your sales process, in about three minutes.
Take the quizFriction Audit Canvas
Map where your deals slow down or stall, stage by stage, from first contact to signature.
Start your auditCase Study Builder
Turn one client engagement into a case study a buying committee can check before it calls you.
Build a case studyGEO Audit
Check whether AI answer engines are likely to name your firm when a buyer asks them for a shortlist.
Start the auditRevenue Velocity Calculator
Put in five numbers you already know and see how much revenue ends with no decision each year.
Run the numbersWorth reading this week
Picked from the Epiphany Content blog and LinkedIn.
Escaping the referral trap
Why founder-led video content is smart risk management for expert-led service firms.
Read on the blog →Why conversations bring the right clients to your door
How shifting to a conversation-led approach can build trust and shorten your sales cycle.
Read on the blog →Connect on LinkedIn
Where I share weekly thinking on trust, visibility, and what the data says about B2B buying behaviour.
Follow on LinkedIn →Previous editions
Edition 4 · 10 April 2026
I kept not reading the books
Someone I trust kept sending me lean methodology resources. I ignored them for years. That was expensive.
Edition 3 · 3 April 2026
The perfect offer and the wrong buyers
Nine months with my friend Toby gave me the perfect offer. The wrong people loved it.
Edition 2 · 26 March 2026
Strangers in my personal space
A vlogger put a lens two feet from my face on the tube. Nobody flinched. That moment unlocked something about showing up consistently without performing.
Edition 1 · 19 March 2026
The deal that got away
What a lost contract taught me about trust, visibility, and the buyers who pick a favourite before you ever get on the call.
What would be useful to you?
Help shape future editions of The Epiphany Brief.