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The Epiphany Brief lands every Thursday. One big idea, explored in depth, with practical steps you can act on the same week. I write about trust, visibility, and what the research says about how B2B buyers actually make decisions.
Kevan Smith, Founder, Epiphany Content
Book a conversation →Free tools to find your gaps
Each one takes a few minutes and gives you something specific to act on.
GEO Audit Tool
Your buyers are researching you inside AI. What do they find? Take this 8-minute audit.
Start the auditTrust Gap Quiz
Find out where your buyers lose confidence in your sales process. Takes 3 minutes.
Take the quizLeadership Superpower Quiz
Five real business scenarios. Discover which of four leadership archetypes fits how you make decisions and build trust.
Find your superpowerReadiness Diagnostic
Score your content infrastructure against the VELO framework. See where the gaps are.
Run the diagnosticFriction Audit Canvas
Map the friction points in your buyer's journey. Identify what's slowing deals down.
Start your auditContent ROI Calculator
See what consistent content could be worth to your pipeline. Model the numbers for your business.
Run the numbersWorth reading this week
Curated from across the Epiphany Content ecosystem.
Escaping the Referral Trap
Why founder-led video content is smart risk management for expert-led service firms.
Read on the blog →Why Conversations Bring the Right Clients to Your Door
How shifting to a conversation-led approach can build trust and shorten your sales cycle.
Read on the blog →Connect on LinkedIn
Where I share weekly thinking on trust, visibility, and what the data says about B2B buying behaviour.
Follow on LinkedIn →Previous Editions
Edition 4 · 10 April 2026
I kept not reading the books
Someone I trust kept sending me lean methodology resources. I ignored them for years. That was expensive.
Edition 3 · 3 April 2026
The perfect offer and the wrong buyers
Nine months with my friend Toby gave me the perfect offer. The wrong people loved it.
Edition 2 · 26 March 2026
Strangers in my personal space
A vlogger put a lens two feet from my face on the tube. Nobody flinched. That moment unlocked something about showing up consistently without performing.
Edition 1 · 19 March 2026
The Deal That Got Away
What a lost contract taught me about trust, visibility, and why 77% of buyers decide before you ever get on the call.
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Help shape future editions of The Epiphany Brief.